How to Write Good Articles That Earn You Money

Hi! My name is Milya Kotery, I am a freelance expert and content marketer. I talk about selling your digital products and increasing your freelance income. Follow if you want to know more about leveling up your freelance business!

Today I want to tell you some principles about writing a good article. It doesn’t matter how many mistakes you make (though it is better to check your spelling with professional tools to avoid brutal errors, for example, with ProWriting Aid — affiliate link). Still, if you use these principles, your texts will sell everything you need. And your clients will pay you more because their customers will love your texts!

Photo by lilartsy on Unsplash

Here are three main questions you need to ask yourself (or your client) before writing:

1. What is the purpose of a text?
2. Who is your target audience? Who will read the text?
3. What are your reader’s needs?

Let’s see each.

Define the purpose of your text

Why do you write this text? How will you use it?

If you write it for your clients, ask them these questions. You need to know what the purpose of the text is. Because if you write this text just to have it–it is useless. You waste your time, and your clients waste their money.

What purposes can it be?

1. To sell a product or a service.
2. To spread the word about a company (or you)–or, in other words, to introduce yourself or the company to the target audience.
3. To attract leads to your sales funnel.
4. To keep in touch with your existing customers (and to stimulate them to buy more)

If you want your investments (time or money) to work on you, don’t write texts without one of these purposes.

Remember that it works only if we talk about business needs. If you are a blogger and write everything you want–it’s ok. But you won’t sell anything with this strategy.

So, when you reassure that you need this text, you ask yourself another question.

Define your target audience

Who will read your text? And WHY will they do it?

Do they want to resolve some problems? To have fun? To know something new about the topic they are interested in?

You can’t write for everyone. Even if you think that your product is for everyone, think twice and reassure yourself that it’s not like that. Even bread is not for everyone. We have cheap bread with white flour, brown bread from corn flour, gluten-free bread, and bread without flour at all… Will a person who doesn’t eat gluten buy white bread? No. Then, every product has its own audience.

So do texts. Describe the person who will read your post, piece, or article. Who is that? Where do they work? How much do they earn? What age are they? What country or city are they from?

You need to paint a text portrait of the exact person. It would be best if you saw it as they sat before you. Then you will understand what you need to write.

Define your reader’s needs

If you know who they are and what you want from them, think about what your reader needs to learn from the text to gain your purpose.

1. Why did they click on the article?
2. What do they want to learn from the text?
3. What is essential for them to learn about this topic?
4. What is important for them to know before buying? What are their doubts and fears about this topic or this product?

If you give them the information they need–they will do what you want them to: subscribe, buy or share your post.

For example, if you sell pet food and want to talk about new dog products in your store, you can write the article “5 best treats your dog will like” and tell your audience about these products. The answer to these three questions will be the following:

1. I want to sell new products for dogs.
2. The buyer persona is a person who owns a dog, likes to treat them, and looks for some new, tasty, and high-quality food for the pet. The age is about 30–50 years old, they live in town or a city and love their dog. They must buy something their dog will love, which must be healthy.
3. They want to know the food’s ingredients, is it healthy and tasty, how much it costs, and where they can buy it.

Answering the third question will help you build a structure of your text and check if you give all the info your reader needs. Do this small preparation every time you start working on the new text, and you will spend less time on writing, have more results in sales, and more satisfied clients who will absolutely love your texts!

Get my free guide on 7 ways to monetize your expertise and earn more if you are an expert or a creator here. In this guide I talk about what methods you can apply today and what to do to promote your products even without budget.