How I Sell Everything — My Universal Strategy

The promotion of a product or service always follows one scenario. Building to a mailing list → warming up your audience → sale.

To build a list, you need to create a lead magnet — give valuable something for what people will subscribe to the newsletter or join the community. They often go into the mailing list and then follow your social accounts.

Then, this lead magnet needs to be promoted somehow — set up advertising, send it to bloggers, spread it on social media and mailing lists, and publish blog posts.

Then the subscribers need to be warmed up. Tell your subscribers how to use a lead magnet, who you are, what you offer, and what else you have. Then you indicate that you and your subscribers are on the same wavelength. And after that, you can offer your paid product (or service).

Even fiction books are promoted this way. And even products that, it would seem, we buy according to a different logic are promoted in the same way — remember all these discount coupons, gifts for the first order, and so on.

You give your email to get a bonus for a purchase that has yet to be made. They send you products you may be interested in (noting which categories you visit or setting a trigger on certain pages — sometimes, letters may be sent every time you visit the site). Then they offer you, for example, to buy something on sale. And voila — the courier is already bringing you sneakers!

Therefore, to successfully and expensively sell anything:

• build a mailing list,
• and grow a community around yourself.

The most challenging thing is promotion because it almost always requires money. You can only rely on free methods (I’ll tell you about them in other posts), but they are usually labor-intensive and not always possible. Sometimes it’s easier to pay than to try to do everything cheaply or for free.

Get a checklist with all the promotion channels you need to use when you sell something for FREE here: https://www.buymeacoffee.com/kotery/e/107257